Fruitas Holdings, Incorporated is a food cart business that advances healthy living in the Philippines.
Since its opening in February 2002, the firm now has over 800 lucrative stores all over the country, as per its official website.
This week, Fruitas announced that it plans to offer more wholesome food choices to Filipino consumers.
Chicken is a major protein-rich nutriment that food service providers nationwide offer.
Furthermore, the market segment involving the serving of grilled chicken is wide and rapidly growing.
With this prevalent trend, Fruitas believes that it is capable of carving a niche in the grilled chicken business.
Therefore, the company relayed that it would leverage Kuxina Ihaw Na and Heat Stroke Grill.
These are food service providers that the holdings firm recently acquired, based on the news posted online by Philippine daily business newspaper BusinessMirror.
Moreover, the management of Fruitas said that they would offer grilled chicken to local diners in various ways.
Among them is by setting up kiosk networks and through independently opening strategic food stores.
Aside from entering the grilled chicken enterprise, Fruitas declared that it would launch another fresh food store concept.
This venture is under the brand of Babot’s Farm. In its portfolio, the firm cited that Babot’s Farm will first have three leading verticals of fresh offerings.
These products comprise soy-based ice cream and coconut beverage. Moreover, in its new soy venture under Soy and Bean, Babot’s Farm will offer taho, fresh soy milk, and tofu.
Fruitas president Lester Yu relayed that their mission is to make fresh food offerings easily available to domestic consumers.
He said that they fulfill their mission through bringing the farm closer to their customers.
In addition, Yu shared that they are looking forward to their looming entry into the grilled chicken business.
He said that their company feels assured that they could get in the market in a worthwhile manner.
They intend to come up with food products that are well-received as well, he added.
As for Babot’s Farm, Yu described this line as a throng of fresh food offerings.
The chief executive officer of the food service provider said that their umbrella organization is equally thrilled to serve these products to the local diners.
On Wednesday, March 4, 2020, Fruitas Holdings, Incorporated (PSE: FRUIT) closed at P1.64 per share.
From its previous close, this last trade price of the firm’s stock is down by P0.05 or 2.96 percent.
Furthermore, the total value turnover reached P45,531,890.00.
The Philippine Stock Exchange recorded the 52-week high of Fruitas at P2.45.
Meanwhile, its 52-week low is at P1.03.
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