Bria Homes quickly made a name for itself in the property development scene mainly because it has a simple and straightforward goal.
The company burst into the scene with the sole intention of addressing the severe housing backlog in the Philippines.
Merely a subsidiary of the Villar-owned Golden Bria Holdings, Inc, it quickly became the third-largest real estate company in the country in terms of market capitalization.
At present, it is now worth over P250 billion.
With this, Bria is now the fastest-growing mass housing developer in the nation.
According to Phil Star, it also became a strong contender in the socialized and economic housing sector.
Its homes are not meant to be fancy as much as they were meant to be functional for the ordinary Filipinos.
Bria committed to the vision of providing Filipinos who do not have access to the housing market in the past and quickly become a renowned mass housing developer in the country today.
Bria in 2019: A Successful Year
2019 was a particularly achievement-laden year.
To date, Bria is already involved with over 50 projects across the nation. It has projects in Bataan, Cavite, Samar, Leyte, Negros Oriental, Bukidnon, and even in South Cotabato, among others.
To make the housing projects truly accessible to the ordinary Filipinos, they come with affordable monthly amortizations and easier payment schemes.
Most of the homes are accessible through bank financing and PAG-IBIG funding.
The houses are also located in family-friendly and safe neighborhoods, which was not the case for affordable homes in the past.
A video of the company entitled “Lipat-Bahay” quickly went viral in 2019. In the video, happy homeowners attested to how Bria allowed them to move into safer communities with their new abodes.
The video garnered a total of 2.3 million views.
Bria also expanded its marketing channels. It reached out to Filipinos participating in various television shows that give away houses as contest prizes.
More Expansions in 2020
The company is looking forward to a more successful 2020.
The company is looking to expand more into other areas of Luzon, Visayas, and Mindanao.
Bria is currently still riding on the momentum of 2019.
It will still commit steadfastly to provide homes to all Filipinos.
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